SMS stands for Short Messaging Service - it is also known as text messaging. It is the technology that allows text messages to be sent using mobile phones. As well as text it can send content such as logos and ringtones. Many marketeers using more traditional methods of delivery, and email, are using SMS as the stand-alone mechanism, or as an addition to their marketing mix.

Because of its affinity with web technology, delivery can be achieved through simple web interfaces giving you all the control you need.

It has a low cost and a high response rate, the user is pretty much guaranteed to open the message. It can stimulate interaction within the target audience and deliver a variety of mechanics including phone numbers, invitations, personal text alerts, product updates, offers and information on any subject you care to mention.