Any relationship that you are trying to build with customers is built on how relevant the message is to the end user. It is important therefore to customise or personalise the message as much as possible to make it memorable and worthwhile, this may include incentives such as ringtones and logos.

Listed below are some of the golden rules:

• Keep it simple
• Always use permission-based lists
• Set out your objective
• Give them what they want
• Use a reputable source such as Nebula SMS

You can find out more on campaign development in making it work or call now to run through your ideas with one of our dedicated SMS consultants.