Regardless of which media you choose, the message you deliver is vital to your success. If your message is not clear, your goal will not be achieved. In the main most text messages are only 160 characters long.

Looking at it 160 characters is not a lot of area to write your message - you have to be focussed, indeed this very sentence is itself 160 characters in length.

Make it clear and simple, and get the message across quickly. In general your first word should be your brand, any response mechanism should be in the first page of content.

Getting the content right will connect you with your audience immediately. Add to this personalisation and permission-based lists and you could be looking at retention of over 50%.

Make it dynamic, timely, relevant, consistent, compelling and accurate and you wont go far wrong! With 3G combine video with your messaging and WOW!