One of the benefits of SMS as a marketing tool is that it does not always require you to possess a customer database or client list in order to benefit. Without a database of your own, using Milton Bayer's solutions you can enable any website so that site visitors can send SMS messages and spread your brand. This is a great starting point for using SMS as a marketing tool, which requires no prior database. Of course, with your own database there is virtually nothing that cannot be done. Some other key advantages are:

• A mobile phone is more personal than a mailbox or even an email inbox
• SMS advertising is new and provides a fresh approach to the consumer
• Customers can respond in seconds to the message

In comparison to other channels, SMS has become the preferred choice for marketeers for a wide range of scenarios, as it is low cost, high volume, high retention and, above all, it's mobile.